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Feature #9855

Donation campaign 2016

Added by sajolida over 4 years ago. Updated over 2 years ago.

Status:
Resolved
Priority:
Normal
Assignee:
-
Category:
Fundraising
Target version:
-
Start date:
06/04/2015
Due date:
% Done:

100%

Feature Branch:
Type of work:
Communicate
Starter:
Affected tool:

Description

Team: sajolida, drwhax, spriver, emmapeel, volenta, u

Content of the main posts:

  1. Launching and explaining the campaign
    • Explain our budget and what we use the money for
    • Explain why donations are important to remain independent
    • Explain again why Tails comes for free
      1. Recap all the great things we did since the last donation campaign
      2. Reuse the old post about who you are helping when donating to Tails
      3. Explain our roadmap
      4. Thanks you!
  • Use quotes with pre-made tweets

Subtasks

Feature #9529: Agree on a process to store information about and ping past PayPal donorsResolved

Feature #9854: Write a post about achievements in 2015Resolved

Feature #9857: Receive donations directly at RiseupResolved

Bug #10367: Check which of our Twitter followers are the most influencialResolvedemmapeel

Feature #10368: Send an email to people who donated last yearResolved

Feature #10370: Write a general post about donatingResolved

Feature #10369: Write a post about plans for 2017+Resolved

Feature #11297: Add a banner for donation during the campaignResolved

Feature #11298: Check our Flattr balance at the end of the campaignResolved

Feature #11723: List journalists who have written about Tails in the pastResolved

Feature #11725: Have a dedicated page for the homepage of Tor Browser in TailsResolved

Feature #11726: Have a footer on tails-bugs@ inviting to donateResolved

Feature #11727: Have a quick and easy plan to gather metrics about how the donation campaign goesResolved

Feature #11794: Add summary of financial statement to donation pageResolved

Feature #11862: Make sure it's possible to donate without a PayPal accountResolved

Feature #11875: Write a closing post for the donation campaignResolvedsajolida

Feature #12082: Analyze the results of the donation campaignResolvedsajolida

Feature #12134: Remove the donation campaign from our websiteResolved


Related issues

Related to Tails - Bug #11868: Allow donations in Europe without a PayPal account Resolved 10/07/2016
Related to Tails - Bug #11911: No more navigation breadcrumbs on the website Resolved 11/13/2016
Duplicated by Tails - Feature #9538: Do a fundraising campaign at the beginning of 2015 Duplicate 06/06/2015
Blocked by Tails - Feature #10176: Redesign the Donate page Resolved 08/25/2016

History

#1 Updated by Anonymous over 4 years ago

A content strategy executed on a specific date to help amplify our call for donations (blog, social media?) could be helpful to solicit more donations. Also reaching out to specific people on Twitter who could coordinate some messaging to their followers to let them know our project would benefit from additional financial support.

#2 Updated by sajolida over 4 years ago

  • Subject changed from Pass a call for donations late 2015 to Donation campaign late 2015

#3 Updated by sajolida over 4 years ago

  • Subject changed from Donation campaign late 2015 to Donation campaign early 2016
  • Target version changed from Tails_1.8 to 246

I definitely won't have time to do this before the end of 2015, so I'll focus on this for the beginning of 2016.

Pros are:

  • We'll most likely be able to received donations directly at Riseup
  • We won't overlap with other big fundraising efforts (Tor, etc.)
  • We'll be able to show off all the great things we did late 2015 :)

Cons are:

  • People are broke at the beginning of the year
  • People might no be so much into donating to clear taxes at the beginning of the year
  • We'll have money later

#4 Updated by sajolida over 4 years ago

  • Duplicated by Feature #9538: Do a fundraising campaign at the beginning of 2015 added

#5 Updated by sajolida over 4 years ago

  • Related to Feature #9529: Agree on a process to store information about and ping past PayPal donors added

#6 Updated by sajolida over 4 years ago

  • Target version changed from 246 to Tails_2.0

#7 Updated by sajolida about 4 years ago

  • Target version changed from Tails_2.0 to Tails_2.2

#8 Updated by sajolida about 4 years ago

  • Target version deleted (Tails_2.2)

#9 Updated by sajolida almost 4 years ago

  • Subject changed from Donation campaign early 2016 to Donation campaign 2016

#10 Updated by sajolida almost 4 years ago

#11 Updated by BitingBird almost 4 years ago

  • Status changed from Confirmed to In Progress

#12 Updated by Dr_Whax over 3 years ago

  • Description updated (diff)
  • Target version set to 2016

#13 Updated by sajolida over 3 years ago

  • Description updated (diff)

#14 Updated by sajolida over 3 years ago

  • Target version changed from 2016 to Tails_2.6

Most of it should be prepared before 2.6 so we can launch it right after that.

#15 Updated by sajolida over 3 years ago

  • Related to deleted (Feature #9529: Agree on a process to store information about and ping past PayPal donors)

#16 Updated by sajolida over 3 years ago

  • Description updated (diff)

#17 Updated by sajolida over 3 years ago

#18 Updated by sajolida over 3 years ago

#19 Updated by sajolida over 3 years ago

  • Target version changed from Tails_2.6 to Tails_2.7

#20 Updated by sajolida over 3 years ago

  • Blueprint set to https://tails.boum.org/blueprint/donation_campaign_2016

We now have a blueprint to prepare the blog posts: http://tails.boum.org/blueprint/donation_campaign_2016.

#21 Updated by sajolida over 3 years ago

  • Related to Bug #11868: Allow donations in Europe without a PayPal account added

#22 Updated by sajolida over 3 years ago

  • Target version deleted (Tails_2.7)

#23 Updated by sajolida over 3 years ago

  • Related to Bug #11911: No more navigation breadcrumbs on the website added

#24 Updated by BitingBird over 2 years ago

  • Status changed from In Progress to Resolved

#25 Updated by sajolida over 2 years ago

  • Status changed from Resolved to In Progress

#26 Updated by sajolida over 2 years ago

  • Status changed from In Progress to Resolved
  • Assignee deleted (sajolida)

The last bits were done early this month, ueeee!

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