Increase number of subscribers to, and impact of, our newsletter
Motivation
Checking now the stats on subscriptions on amnesia-news
(internal.git:stats/amnesia-news_subscribers/data.yml) they have been
in steady decrease since they peaked at 18k in March 2016. They are
now at 16k. So yeah, I think that we have a serious problem regarding
this mailing list, let’s call it a UX problem, and we should
investigate it more because I think that it’s hurting us silently on
many aspects (fundraising, growing the user base, outreach).
If we consider this mailing list as the first of a donation funnel, this work could qualify as Fundraising. It could also qualify as UX as “important improvements” to “core pages of our website”. Even though it’s not a page, it is one of our core communication tools.
The plan
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Send nicer emails -
Send HTML (#16723 (closed)) -
Try styling emails using https://github.com/rss2email/rss2email/#post-processing
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Improve Mailman templates -
Improve footer of emails -
Do an inventory of things to improve -
Improve subscription results page -
Improve confirmation email to subscribe -
Improve confirmation email to unsubscribe
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Advertise better the newsletter -
Make the subscription to our newsletter more visually appealing on /home -
Have a better footer (#17699 (closed))
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Check the tendency of new subscribers at the end of 2022