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Feature #16888

Have an increasing number of subscriptors to our newsletter

Added by sajolida about 1 month ago. Updated about 1 month ago.

Status:
Confirmed
Priority:
Normal
Assignee:
-
Category:
-
Target version:
-
Start date:
Due date:
% Done:

33%

Feature Branch:
Type of work:
Website
Blueprint:
Starter:
Affected tool:

Description

Checking now the stats on subscriptions on amnesia-news
(internal.git:stats/amnesia-news_subscribers/data.yml) they have been
in steady decrease since they peaked at 18k in March 2016. They are
now at 16k. So yeah, I think that we have a serious problem regarding
this mailing list, let's call it a UX problem, and we should
investigate it more because I think that it's hurting us silently on
many aspects (fundraising, growing the user base, outreach).

If we consider this mailing list as the first of a donation funnel, this work could qualify as Fundraising. It could also qualify as UX as "important improvements" to "core pages of our website". Even though it's not a page, it is one of our core communication tools.


Subtasks

Feature #16680: Make the subscription to our newsletter more visually appealing on /homeConfirmedsajolida

Feature #16723: Send hybrid HTML + plain text to amnesia-newsConfirmed

Feature #16889: Consider sending HTML emails to amnesia-newsDuplicate

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